Misguided Solidarity or Perverse Late-Stage Capitalism: Corporations Engaging with Public Activism.
Millie Weighton Glaister, BA Politics and International Relations
When you see companies or brands online attempting to engage with niche internet humour, from Twitter beefs between fast food companies to Ryanair on Tiktok joking about their charges for extra baggage, it raises a level of dissonance.
It is almost fine,
