Opinion
“Me Me Me Millennials”: We Need You (because we’re terrified of becoming irrelevant)
Monika Radojevic, MSc Development Studies In the recent misjudged advertising campaign by the British Army, ‘snowflakes’, ‘selfie addicts’ and ‘binge gamers’ have been targeted for recruitment, with the ‘politically correct’ adverts focusing on the positive side of being a selfie addict (confidence) or a snowflake (compassion). This follows a trend